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Deliverability Guide
Cold Email Infrastructure Diagnostic
Are you a B2B company sending 1,000+ cold emails daily but struggling with inconsistent deliverability, lost replies, or unclear root causes when campaigns underperform? Our Cold Email Infrastructure Diagnostic is designed specifically for revenue teams and agencies who depend on outbound email but can't afford to waste time troubleshooting unreliable platforms. Book a 1.5-hour deep-dive session to get expert analysis of your sending infrastructure, identify hidden bottlenecks, and build a deliverability strategy that scales predictably.
Key Benefits:
Get unbiased answers to your specific deliverability challenges
No vendor bias, just what actually works for your situation
Receive a personalized infrastructure optimization roadmap
Know exactly which sending methods to use for different recipient types
Learn cost-effective strategies for inboxes and domains
Stop overspending on tools that don't deliver results
Discover blind spots in your current setup
Identify warm-up pool issues, hidden bounce rates, and platform limitations you didn't know existed
Get clear next steps for scaling to 10K+ emails/day
Build infrastructure that grows with your business without constant firefighting
How It Works:
1
Book Your Session
Choose a convenient time for your 1.5-hour Zoom consultation.
2
Share Your Context
When booking, provide an overview of your:
  • Current sending volume and platforms (Instantly, Smartlead, Email Bison, etc.)
  • Inbox providers (Google Workspace, Microsoft 365, SMTP, resellers)
  • Recent performance metrics (reply rates, bounce rates, interested leads)
  • Key challenges you're facing (deliverability drops, lost replies, ESG blocking, etc.)
3
Join the Zoom Call
At the scheduled time, meet with us for your diagnostic session.
4
Get Expert Guidance
During the session, we'll:
  • Audit your current infrastructure – Review your sending accounts, domains, warm-up strategy, and platform setup
  • Identify immediate deliverability issues – Spot misconfigured DNS, warm-up pool problems, or segmentation gaps
  • Analyze your recipient targeting – Determine optimal strategy for ESG vs. non-ESG recipients
  • Discuss cost-effective solutions – Compare SMTP providers, resellers, and platform options for your volume
  • Create a clear infrastructure roadmap – Segment campaigns by recipient type, choose the right sending methods, scale predictably
5
Receive Your Action Plan
After the session, you'll get:
  • Recorded copy of our discussion – Reference key insights anytime
  • Summary of key recommendations – Written recap of infrastructure changes needed
  • Prioritized action items – Step-by-step plan with timeline
  • Resource links and provider introductions – Direct connections to recommended SMTP providers, resellers, and tools
  • Domain health audit (if applicable) – Free reputation check on your existing domains
6
Implementation Pathway
Based on the consultation, you'll have clear direction on:
  • Which infrastructure to use for different recipient types – SMTP for Google/Outlook, resellers for ESGs
  • How to segment campaigns properly – Stop burning valuable domains on the wrong targets
  • When to switch platforms – Know if your current tool is holding you back
  • How to monitor infrastructure health – Track bounce rates, spam rates, and reputation over time
  • Steps for scaling to your volume goals – Add capacity without sacrificing deliverability
What You'll Walk Away With:
Complete infrastructure assessment
Know exactly where your setup is strong and where it's failing
Custom segmentation strategy
Send the right emails from the right infrastructure to the right recipients
Provider recommendations
Specific SMTP, reseller, and platform suggestions based on your needs
Scaling roadmap
Clear path from current volume to 5K, 10K, or 20K+ emails/day
Cost optimization plan
Stop overpaying for underperforming tools
Monitoring framework
Know which metrics to track and when to take action
Who This Is For:
  • B2B companies sending 1K-10K+ emails/day who need consistent deliverability
  • Marketing agencies managing cold email for multiple clients
  • Staffing agencies relying on email outreach for candidate and client acquisition
  • Sales teams frustrated with platform issues (lost replies, hidden bounces, poor support)
  • Founders who built their outbound on Instantly/Smartlead and hit a ceiling
Why Work With Jason?
10+ years
In email deliverability and marketing automation
Custom Tools
Built custom inbox testing tools before platforms offered them
20+ Clients
Manages 20+ client infrastructures across industries
Platform Expert
Works exclusively with Email Bison after testing every major platform
InboxAssure
Created InboxAssure software for monitoring reseller account health
ISP Expertise
ISP-level expertise through partnerships with providers
Unbiased
Unbiased recommendations – No affiliate kickbacks, just what works
Investment:
$429 for 1.5-hour diagnostic session
Includes:
Live Zoom consultation
Screen-share review of your infrastructure
Recorded session + written action plan
Free domain health audit (up to 10 domains)
Frequently Asked Questions:
Q: Do I need to switch platforms to work with you?
A: No. We'll assess what you have and recommend changes only if they'll meaningfully improve results. Many clients just need better segmentation, not a new platform.
Q: What if I'm already on Email Bison?
A: Perfect. We'll optimize your setup, audit your domains, and ensure you're segmenting correctly for maximum deliverability.
Q: Can you look at my copy during the call?
A: Brief copy review is included, but our focus is infrastructure. For in-depth copywriting, consider our monthly retainer.
Q: What platforms do you support?
A: Instantly, Smartlead, Email Bison, Lemlist, and most major cold email platforms. We'll also review SMTP providers like Bare Metal, Winnr, and Mail Reef.
Q: Do you offer done-for-you services?
A: Yes, through our monthly retainer ($3,197/month). The diagnostic helps determine if that's the right fit.
Q: What if I'm just getting started with cold email?
A: This diagnostic is best for teams already sending 1K+ emails/day. If you're just starting, we recommend beginning with Email Bison and booking a session after 30 days of sending.
What Others Are Saying:
"incredibly candid and practical…"
Quinn Pape
Director of Operations, Database Marketing
altavistasp.com
We booked a consultation with Jason because we wanted an honest, up-to-date perspective on cold email deliverability. As a mid-size agency, we’re constantly evaluating whether our infrastructure, tools, and practices align with where the industry actually is. Scheduling was great! We were able to quickly book an appointment online and even reschedule when needed without any issues.
Jason was incredibly candid and practical. He didn’t treat cold email like a taboo topic; instead, he gave us clear, realistic guidance on deliverability, infrastructure, and emerging tools. The consultation validated what we were doing well and, more importantly, highlighted specific areas where we could improve. We walked away with actionable next steps, not vague recommendations. We opted to go with some of his infrastructure recommendations and he was a great resource to have while getting set up. We are definitely going to utilize him again throughout the year.
Ready to Fix Your Deliverability?
Stop guessing why your emails aren't landing. Get expert analysis, a clear roadmap, and the confidence that your infrastructure can scale.